Website & Social Media Platforms, why your business needs Both

Today, people are immersed in technology.  In this post, we will show you the importance of a website and social media to your business and how it became a part of our daily lives.

How can a Website and Social Media help a business grow?

Here’s how.  Prospective clients will search for whatever they are looking for, and reach us through our websites, whereas, we use social media platforms to reach our prospective clients.

A Website

Creating and establishing a business website is more complex than creating a social media platform. It is quite costly compared to the latter because you have to purchase a domain, and monthly website hosting. A Domain Name is the address ( where users will be able to find your website while hosting is the service where your website will be stored and go live.  Think of the domain name being your cell phone #, and your cell phone is your website. Hosting is the service that you are paying monthly, like AT&T, Verizon, T-Mobile, etc.  If you don’t pay your hosting service, your website will shut off. 

Aside from that, a website requires technical, design and development expertise from a person who will create your website.  They are the ones who will dress-up your website to make it catchy and make sure that it will be remarkable for your prospective clients.

Next is Search Engine Optimization (SEO), which is a must.  The main purpose of this is to rank your business so it can be found on the web.  SEO tasks may not be as complicated nor require the development expertise of a web designer, but the tasks are EXTREMELY time-consuming.  It can take hours per day, and months to get your site ranked on google.

Lastly, website maintenance is a must because your website needs to change and look better consistently.  Content and company information should always be updated. Think of it like a box of cupcakes from The Crowned Cupcake in Pinole California, who makes the most amazing and delicious cupcakes I’ve ever tasted.  Let’s say I buy a box of cupcakes, and they look amazing, and let’s say I leave the box of cupcakes on my kitchen counter for a week, guess what happens to the cupcakes?  They get old and stale. Technology and information move so fast nowadays that we need to keep our websites fresh and updated, otherwise they’ll become old and stale cupcakes! 

Social Media Platforms

Instagram, Twitter, Facebook, Pinterest, LinkedIn, etc., are much easier to create and maintain versus a website.  The cost of these social platforms are basically free as opposed to a website which you will have to pay subscription costs for the domain and web hosting.   

Like SEO for websites, there are strategies that you will need to know in order for your social media pages to grow, gain traffic, i.e., LIKES, FOLLOWS, etc.  So just setting up an account and tweeting isn’t going to automatically gain business. There is so much time, effort, and strategy required to be successful with social media.  

Finding the right prospects, posting relevant content, branding, and consistency are all part of having a successful social media presence.    

Bottomline, having both of these 2 media platforms is a MUST for your business.  If done properly, it will surely bring business.

However, not all of us are skilled to build a website or creative enough to maintain one social media account, let alone a bunch of others, nor do we have the time to do any digital marketing because we are to busy doing what we actually do to keep our business alive and pay our bills.   

That is why, WE, AVA, Always Virtual Assistants are here to help you optimize your media platforms.  We understand how busy you are running your business, and managing your day to day, we are here to help you push your business forward in the digital world.   

What are you waiting for?  Every minute counts… don’t lose a business, gain more!  Give us a call and I’ll be happy to give you a FREE consultation and FREE Website and Social Media Audit.  We also offer affordable monthly plans, so don’t hesitate to call or contact us, TODAY!

Eric D 

Editor’s Note: To obtain the best media channels for you to interact with your customers, take some time to familiarize yourself with each network, how it runs and what demographics use that platform.

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