Local business listings play a vital role in your businesses reputation, rankings, and most important revenue. That’s why it’s critical to see the big picture of its purpose.
Online marketing is a necessity for all local businesses. Not long ago, local business owners had a set of offline advertising options, such as paying for Yellow Page listings, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television ads.
No competitive local business would give up the powerful advertising potential of online listings. Here are two major things to consider.
You should determine which platforms make sense to be listed on. (Google My Business, Facebook, Yelp, YP, other local listings and online directories) It’s best to list on sites highly relevant to your company’s industry and geography.
Creating local business listings on the thousands of online directories can be extremely time consuming but still very necessary for SEO results. This has led many companies to AVA, Always Virtual Assistants, alwaysva.com which you can automate this task on a daily basis for a fraction of the cost of paying a part/ full-time employee.
Whether you decide to take a fully manual approach of doing yourself, or a semi- or fully automated one, the bottom line is to remember and know that local business listings are extremely powerful towards increasing your company’s revenue.