Marketing plans can run for pages, and sometimes they should. But for many situations a one-page marketing is fine, if not even better than a longer plan. A one-page marketing plan forces you to coalesce your thoughts into one short, succinct document. Like the one-page business plan, the single-sheet marketing plan encourages you to…
Details
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. At this…
Details
Being involved in the retail and trade show display business and seeing pull up banners go out to customers on a daily basis, I think I have a good feel of what makes an effective banner design. And when you consider that the artwork and graphics are the very element that will “make or break”…
Details
While there are a lot of printing methods out there, there are two competing for most popular. The battle is screen print versus DTG print. A while back, we put this Direct-to-Garment vs. Screen Printing article together for you to help break down some of the differences. The problem was, it didn’t…
Details
Visuals are a crucially important part of the digital marketing puzzle, and ensuring you’re using the right image sizes and types on each platform can be the difference between gaining a new follower and having them scroll right past your content. But with social platforms constantly evolving, it can be hard to keep up and…
Details
One of the most popular questions that we get in conversations with email marketing beginners is about email frequency. They all want to know the same thing: how often should you send your email campaigns? In fact, the right email frequency can have a big impact on your email campaign success. The challenge is to find the…
Details
Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker…
Details
To make an effective message, you need to know your audience — that’s the golden rule of communication, and it’s more important now than ever. Why? For starters, the average audience has shrunk considerably. Mass media isn’t exactly massive anymore. Advertising platforms provide various ways to focus in on specific, small groups of people. Just…
Details
No Telemarketing!! Skip the The Gate Keeper!! My Profile is my Resume Posting Regular Content is a Reflection of Who I am, What I Do, and What I know. Customer Reviews, Recommendations, and Referrals The days of door to door sales are over! LinkedIn is such a powerful tool, and easily contributes to one of…
Details
No Telemarketing!! Skip the The Gate Keeper!! My Profile is my Resume Posting Regular Content is a Reflection of Who I am, What I Do, and What I know. Customer Reviews, Recommendations, and Referrals The days of door to door sales are over! LinkedIn is such a powerful tool, and easily contributes to one of…
Details