- First, make sure that the website is “responsive”.
- Have you updated your products, pricing, descriptions, photos, content, blogs, lately?
- Flash and music players, don’t work on phones.
- Keeping a fresh SEO strategy is a must
We all know that technology moves fast. If your website is more than 3 years old, chances are, it’s outdated.
Most will first think that their site still looks good, and that it’s not outdated. If we’re talking about the looks of the website, first make sure that the website is “responsive”. What that means is that the site will look good on your computer, and look even better on your phone or tablets.
Why is it important to look “better” on phones and tablets? It’s because 8/10 people are browsing websites from their phones and tablets versus in the past on computers and laptops. So check out your site with your phone and make sure you’re up to date.
Also websites aren’t just based on looks, it’s also based on functionality. In today’s world, websites are businesses storefronts. So not only do you want a good looking storefront, but you want people to explore the products, services, and buy, buy, buy! Have you updated your products, pricing, descriptions, photos, content, blogs, lately?
Other things to look for, is flash enabled plugins, and music players. These are signs that your site needs updating. But why? I like the music on my site, or I like the moving objects on my site. Flash and music players, don’t work on phones. So if a user tries to browse your site, they won’t be able to and they’ll search for your competitors.
SEO is another reason. Google spiders crawl looking for certain things in your site, and certain things can attract them, as well as not attract them. Keeping a fresh SEO strategy is a must for your site.
Those are pretty much the basics on why you need to keep your website updated, and not outdated.
Lastly, don’t let the misconception of website work being expensive fool you. Here at AVA, we’ve built new sites and refreshed sites for as low as $200.
Contact me today and I’ll be happy to help update or build a new website for your business today!
