What is Lead Generation? Lead generation is finding prospective and qualified businesses and creating lists for mailing, calling, or emailing.
Back in the mid 90’s when I first got into sales, the internet wasn’t what it is today. Back then lead generation was using the Yellow Pages, driving or walking in business districts scouting for potential customers and writing them in a journal. Wow, how time has changed.
Today we have the internet! The Information Super Highway! That Super Highway just keeps getting better with social media platforms, online directories, and good old Google!
Regardless of having the tools, it’s about having/making the time to use the tools to find potential customers. Lead generation requires researching and digging into businesses and qualifying them as potential buyers.
From there the leads are then used for email marketing campaigns, or telephone calls trying to get them to do business with you.
Do you need help finding new potential clients? AVA can help you with generating leads, creating lists, and creating email marketing campaigns.
Contact us today for more information!
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