Sometimes I see digital marketing as human life. It is a fun way to connect these two otherwise not-related things, but here’s the similarity that makes me laugh. Both online marketing tactics and life are not in the person’s (marketer’s) hands, and we know that both are going to expire someday, but we don’t know…
Search Engine Optimization, or SEO as it’s popularly known, is not an easy task. Particularly not when you’re discussing ranking of a blog. The huge competition that exists in every niche of blogging makes it hard to optimize your blog for ranking on the first page of Google. However, with the right approach and guidance,…
No Telemarketing!! Skip the The Gate Keeper!! My Profile is my Resume Posting Regular Content is a Reflection of Who I am, What I Do, and What I know. Customer Reviews, Recommendations, and Referrals The days of door to door sales are over! LinkedIn is such a powerful tool, and easily contributes to one…
Ever blog and feel like you’re writing to yourself, and nobody is reading them? That could be true, but it also could be very wrong. Blogging is a way to communicate your thoughts, ideas, and in our case online business services and products. If your blogs aren’t getting site traffic, readers, or viewers, more than…
Last year I was the president of the BayFront Chamber of Commerce, and being an owner of a marketing company, I quickly realized that the chamber’s website was updated and maintained by the web design company, and was shocked on how much the chamber was paying. The biggest part of the problem was that…
Over the past 20 years, I’ve had a lot of employees, and hiring is never easy. First, we need to read resumes, then schedule interviews, then complete new hire forms, then train the new employees. How about when new hires don’t work out. Resumes weren’t accurate, references were false, and just plain flakey individuals.…
You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they impact your marketing? What are Local Business Listings? Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and…
Local business listings play a vital role in your businesses reputation, rankings, and most important revenue. That’s why it’s critical to see the big picture of its purpose. Online marketing is a necessity for all local businesses. Not long ago, local business owners had a set of offline advertising options, such as paying for…
Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker…