Over the past 20 years, I’ve had a lot of employees, and hiring is never easy. First, we need to read resumes, then schedule interviews, then complete new hire forms, then train the new employees. How about when new hires don’t work out. Resumes weren’t accurate, references were false, and just plain flakey individuals.…
The popularity of visual platforms has led to a wave of design apps promising to create stunning graphics at the click of a few buttons. The significance of visuals in your marketing cannot be understated. That’s why simply stating your company name when introducing yourself to a prospective client isn’t as effective as wearing…
Have you ever wondered why professional sports teams wear custom team uniforms? Professional athletes are known for their talent – for shooting a puck to dunking a basket – does putting on a particular t-shirt or jersey really make a difference? As spectators, we certainly recognize the ability of team colours to distinguish teams from…
When you’re out there promoting your business at a trade show or when staging your own promotional event, a branded canopy works wonders. A branded canopy allows you to customize precisely what it is you want to promote – include your brand name, logo, and color scheme of your choice to communicate to prospective customers…
Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon. Here are five reasons why the old school business card is still important — and why you should have a pocket full of them…
Being involved in the retail and trade show display business and seeing pull up banners go out to customers on a daily basis, I think I have a good feel of what makes an effective banner design. And when you consider that the artwork and graphics are the very element that will “make or break”…
While there are a lot of printing methods out there, there are two competing for most popular. The battle is screen print versus DTG print. A while back, we put this Direct-to-Garment vs. Screen Printing article together for you to help break down some of the differences. The problem was, it didn’t…