Over the past 20 years, I’ve had a lot of employees, and hiring is never easy. First, we need to read resumes, then schedule interviews, then complete new hire forms, then train the new employees. How about when new hires don’t work out. Resumes weren’t accurate, references were false, and just plain flakey individuals.…
The Role of a Virtual Assistant A virtual assistant (VA) is someone with a number of skills who can cover various roles in your business. There are VAs who specialize in a particular area, such as accounting or social media, but many functions like a resource to whom you can go for almost…
The popularity of visual platforms has led to a wave of design apps promising to create stunning graphics at the click of a few buttons. The significance of visuals in your marketing cannot be understated. That’s why simply stating your company name when introducing yourself to a prospective client isn’t as effective as wearing…
Have you ever wondered why professional sports teams wear custom team uniforms? Professional athletes are known for their talent – for shooting a puck to dunking a basket – does putting on a particular t-shirt or jersey really make a difference? As spectators, we certainly recognize the ability of team colours to distinguish teams from…
You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they impact your marketing? What are Local Business Listings? Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and…
Local business listings play a vital role in your businesses reputation, rankings, and most important revenue. That’s why it’s critical to see the big picture of its purpose. Online marketing is a necessity for all local businesses. Not long ago, local business owners had a set of offline advertising options, such as paying for…
Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon. Here are five reasons why the old school business card is still important — and why you should have a pocket full of them…
No matter what your industry or the size of your business, your online presence makes a big difference to your success. And your website is such a critical element of your online presence. YOUR WEBSITE IS YOUR HUB You should be directing your clients/customers and prospects to your website (almost) all of…
Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what! Unfortunately, there seems to be a major disconnect between…
Marketing plans can run for pages, and sometimes they should. But for many situations a one-page marketing is fine, if not even better than a longer plan. A one-page marketing plan forces you to coalesce your thoughts into one short, succinct document. Like the one-page business plan, the single-sheet marketing plan encourages you to…