Businessman offering for handshake

Finding Good Employees Is Not Easy, and it’s Costly

  Over the past 20 years, I’ve had a lot of employees, and hiring is never easy. First, we need to read resumes, then schedule interviews, then complete new hire forms, then train the new employees. How about when new hires don’t work out. Resumes weren’t accurate, references were false, and just plain flakey individuals.…

one page marketing plan

How to Write a One-Page Marketing Plan

  Marketing plans can run for pages, and sometimes they should. But for many situations a one-page marketing is fine, if not even better than a longer plan. A one-page marketing plan forces you to coalesce your thoughts into one short, succinct document. Like the one-page business plan, the single-sheet marketing plan encourages you to…