Ever blog and feel like you’re writing to yourself, and nobody is reading them? That could be true, but it also could be very wrong. Blogging is a way to communicate your thoughts, ideas, and in our case online business services and products. If your blogs aren’t getting site traffic, readers, or viewers, more than…
In today’s digital marketing world almost everything is done by email, text messages, and even robots! Remember the old AT&T commercial “Reach out and Touch Someone”. For those that don’t, it’s about picking up the phone, calling your friends, family, and in our case calling customers, which result in a feeling of happiness. I…
Last year I was the president of the BayFront Chamber of Commerce, and being an owner of a marketing company, I quickly realized that the chamber’s website was updated and maintained by the web design company, and was shocked on how much the chamber was paying. The biggest part of the problem was that…
First, make sure that the website is “responsive”. Have you updated your products, pricing, descriptions, photos, content, blogs, lately? Flash and music players, don’t work on phones. Keeping a fresh SEO strategy is a must We all know that technology moves fast. If your website is more than 3 years old, chances are, it’s…
Are you using a CRM? Customer Relationship Manager Software In order to grow your business, you need to be able to track your progress. A CRM ( Customer Relationship Management ) system helps a salesperson/sales team organize everyone they speak to. Whether it’s an existing customer or a potential lead, the CRM will record…
Over the past 20 years, I’ve had a lot of employees, and hiring is never easy. First, we need to read resumes, then schedule interviews, then complete new hire forms, then train the new employees. How about when new hires don’t work out. Resumes weren’t accurate, references were false, and just plain flakey individuals.…
What is Lead Generation? Lead generation is finding prospective and qualified businesses and creating lists for mailing, calling, or emailing. Back in the mid 90’s when I first got into sales, the internet wasn’t what it is today. Back then lead generation was using the Yellow Pages, driving or walking in business districts scouting…
The Role of a Virtual Assistant A virtual assistant (VA) is someone with a number of skills who can cover various roles in your business. There are VAs who specialize in a particular area, such as accounting or social media, but many functions like a resource to whom you can go for almost…
The popularity of visual platforms has led to a wave of design apps promising to create stunning graphics at the click of a few buttons. The significance of visuals in your marketing cannot be understated. That’s why simply stating your company name when introducing yourself to a prospective client isn’t as effective as wearing…
You’ve likely heard of the big hitters in online directories such as Yelp, Google, and Bing. But what exactly are these platforms, and how do they impact your marketing? What are Local Business Listings? Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and…