3 Ways To Improve Your Company’s Official Twitter Account

Everyone from corporate giants to budding start-ups has hired a social media manager to market their products and expand their audience. Ignoring the potential that social media brings would be a colossal mistake.

One of the biggest social media markets out there is Twitter. It’s the perfect place to update customers and show off a little personality that will entice people to click the “Follow” button or head to your official website. Read these three methods to improve your Twitter account to guarantee that you’re getting as much value out of it as possible.

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1. Get Strategic About Hashtags

If you’re trying to build your audience on Twitter, you need to get strategic about using hashtags. The right hashtags will increase your visibility, making it much easier for consumers to find your company’s account.

The first thing that you can do is check the trending section on your account’s homepage. There you’ll find examples of what hot topics people are writing about today. Depending on your company, you can jump on the bandwagon and get your posts some more attention. You can also use hashtag research tools like RiteTag and Hashtagify to get instant hashtag suggestions to match your text or images.

You still need to be careful about the hashtags that you use. Latching onto a controversial or sensitive trending topic is a terrible marketing plan. Look at the egregious error that the company DiGiorno Pizza made when it used a hashtag about domestic violence to advertise pizza.

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2. Use Scheduling Tools

You can send out amusing, exciting, and exciting Tweets out, but they won’t get much attention if you post them at the wrong time. You need to post when your audience is going to be checking their feed and scrolling through tweets. Ideally, you will want to post things between 9:00 am and 3:00 pm.

If you want to target a specific tweet time, check your Twitter Analytics to see what times get the most engagement on average. Stay consistent with your timing by using scheduling tools like Sprout Social, HootSuite, or Tweetdeck. Or if you’re a Twitter ad user, you can schedule tweets on your account.

3. Check The Analytics

You could have the social media manager complete the tedious task of looking through Twitter Analytics every day, recording the metrics and reporting their findings. Or, you could get a digital marketing analysis website like Morphio to round up the metrics for them. The lightweight Enterprise software can collect metrics from multiple online platforms, including social media accounts like Twitter.

You’ll find insights into your marketing analysis quickly and get access to comprehensive reports on your social media successes and failures. As a bonus, you can save your social media manager from the time and effort spent sifting through the information attached to every single tweet. They can focus on aspects like research and audience interaction instead.

Twitter is an enormously popular social media platform. If a company thinks strategically about their posts and invests in the right marketing tools, their tweets will connect with potential customers.